9 Reasons Why You Need a Website Today
Having a website isn’t just about selling your goods and services — it’s also about building your brand and providing something of value to potential customers.
You have to have a working, appealing and brand building website, there are so many low priced online services available today, there’s really no excuse to keep putting it off.
Already have a working website? Update it!
Still not convinced that having an updated website will help you grow your business?
Here are nine reasons every business needs a website:
1. Your customers expect it.
This alone should be enough for you to get a new/improved website. Six out of ten customers expect brands to deliver online content about their business on some form of digital property, and more than half head straight to the brand’s website for product material.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Here is a list of specifics that customers say they want from a business website available on entrepreneur.com
2. It provides social proof.
Yeah there are other third party websites that review your business, like Yelp, Foursquare. However, you can kill two birds at once and provide more information and filter your reviews.
Having a website is a great way to impress potential customers. Since these potential buyer are already looking for you online, you have to give them something to look at.
3. You control the content
Though it is true that you cannot control what people say about your business on different online verticals, but you can influence the public perception by creating your own story via your business website.
For instance, a business blog helps owners get their perspective, mission and message in front of their target audience faster than print ads (newspapers), billboards, or mail brochures. It’s also a lot cheaper.
In addition you can plug all of your social medias like Facebook, Instagram, Twitter etc. Which helps your network grow on all verticals.
4. It’s very cheap now!
You can start a free blog from websites like WordPress.com, to position your company to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail.
The tricky part is making a powerful and tech savvy website with all the bells and whistles, coding can get pretty confusing for a beginner.
5. Your competitors all have websites
Consumers usually begin their buying journey with research and recommendations from peers and social network connections.
A recent study shows that once a consumer has an idea of what they need or want, they start researching. 72 percent of them go online to find information, reviews, and testimonials, and content
So if you’re not staying competitive with your competition, you’re giving customers a reason to buy from another brand. You have to have a better looking online presence, and it all starts with a beautiful website.
6. You can be open 24/7
Nobody wants to work in a store at 2 a.m., but some people like to shop then. Having a business website or ecommerce store means you can sell merchandises all the time!
An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer support, client relationship building, brand recognition, and build up your revenue.
If you are a restaurant owner, you NEEDto offer online ordering. In our world today, no one likes talking on the phone. It is so much easier to just click a few buttons to order from your favorite restaurant. 8 times out of 10 consumers will choose the online platform every time, the other two consumers don’t have an internet connection.
Combining your website with marketing tools, like email campaigns and social media ads this allows you to reach new customers and make reoccurring customers.
7. You’ll rank up in google search results.
Reflect this: 81% of customers complete online research before making a purchase. That means they go to Google and type in one or more like “best restaurant near me” or, if they know what they want, “homemade Italian food in Syracuse NY.”
If you don’t have a website for your business, the chances of showing up on the first page are zero. But if you have a site, you can optimize it for search engines, thus increasing your chances of having a higher rank on google which in turn get your business more visibility for your potential customers.
Meta descriptions, Long-tail keywords and titles are just some of the things you can customize on your site to improve your Search Engine Optimization(SEO).
8. create a resource center for your staff.
Not only does a website help your customers, a business website can also benefit your own workers.
Create an orphan page (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with videos, instructional resources, or even internal forms to help your team learn everything they need to know on their own schedules.
9. showcase your products and services.
Not only can you showcase your products or explain your services in full detail with stunning images, but you can provide short videos or tutorials, even downloadable PDF instructions to give uncertain customers no reason to go elsewhere to purchase.
need help setting up a website for your business?
If you haven’t created a website for your business, you can get set up with a web hosting service. Social AXcess offers 24/7 support from in-house experts, as well as a team that can create a beautiful website from scratch with all of your specific needs.