6 Reasons Why You Shouldn’t Use Website Builders
So you want to know the 6 Reasons Why You Shouldn’t Use Website Builders?
To keep it simple, 6 Reasons Why You Shouldn’t Use Website Builders is because they are TERRIBLE for search engine optimization (SEO).
This can contribute to most of the reasons why you shouldn’t use website builders. When you are looking into getting a website, SEO should be your main priority. SEO is the way to make your website rank on major search engines, like Google. Unless you have a marketing strategy that focuses on driving traffic to your website, you WILL NOT get any website visitors. This is why you need to focus on SEO when you are building a website.
So, why do website builders like Wix, ShowIt, and Squarespace hurt your SEO?
There are several reasons and in this blog, we will break down the major factors.
This is one of the most important factors when it comes to SEO, and when using a website builder you do not have control of the code, only the design. For on-page SEO you need to be able to edit the code and structure to increase your local SEO or even add content. Website builders RARELY rank on google for this reason.
Website builders are flash-based, which is awful for SEO. Google and other major search engines cannot read flash, which makes it impossible for Google to read your site, and figure out what it is about. Using flash is not very secure either, which makes it very hard for search bots to sift through the text. For the sake of your business, do NOT use a website builder that uses flash!
Only One Page
Most website builders only let you create a single page site, which is another negative factor to SEO. When it comes to websites and SEO you need to have multiple pages and be constantly producing content that is relevant to your business. Only having one page increases your bounce rate, which is a percentage Google takes into consideration when they are ranking your page.
No Website Structure
This is piggybacking off of the one-page section. Only having one page your website does not have a website structure. To help you understand a website structure let’s take a look at this graphic of our website structure:
The strategy behind a great website structure is organizing according to your site hierarchy, which is another factor when it comes to SEO. If you look at our URL structure it matches our site hierarchy, when you use a website builder you are not going to get a good structure or hierarchy.
Don’t Get Scammed, Anyone can do it!
Creating a website can be pretty intimidating, and most people do not know the cost of a website. When you are planning to hire a website “designer” or “developer” please make sure you know how they are creating it! I know some businesses that will charge you over a few thousand dollars, and create a site using a website builder, which you can DO YOURSELF!
ANYONE can use a website builder! If you can drag and drop or type on a keyboard, DO NOT hire someone who is using a website builder. Make sure you ask them the platform they are using, and if they say, Wix, Squarespace, ShowIt, or Weebly…RUN! For the same price, you can hire a professional developer who knows what they are doing, which will give you an ROI.
It is not a good idea to create your business website using a cheap website builder. If you plan to hire someone to create a website, validate their credentials by simply asking them the platform they are using! Don’t let them waste your money, and website potential.
We promise we will out-bid any company that creates websites. Not only will we save you money, but our team at Social AXcess will blow you away with our designs.
Start taking advantage of the online market now.
Trust the Gold Standard of Digital Marketing, Social AXcess.