How you can make your website accessible
Is your website suffering from low traffic? That could be a result of poor accessibility. The more accessible your website is, the more traffic your website will receive.
Why should you make your website accessible? According to the CDC, 26% or 1 in 4 Americans have a disability. By not making your website accessible, your website is missing out on a quarter of the American population.
What can you do to make your website accessible?
The color palette you choose can affect the readability of your website. For those who are visually impaired, it is important that your website has proper contrast. The text and the background of the site cannot have similar contrast. An example of proper contrast would be black text on a white background. This is how you can make your website more accessible.
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The typeface you use is damaging your website’s readability! The font you choose can have a significant impact on the readability of your website. Picking the right font for readability is one of the first steps to make your website accessible.
How do you pick the right font? Whether your font is serif or sans serif, there is a font that will be easily readable. Find a font that has enough space between letters (kerning). Most importantly, having a font that is clean and legible will erase many issues you can encounter with fonts.
Much like how choosing the right font is important, scale is also incredibly important. Increasing the size of your text can lead to a better experience for those with visual impairments. You can have the most legible font available however, if it is too small it will not be readable for most if not all. To avoid scale issues, you should use at the lowest 10pt font however, 12pt is recommended. Having an appropriate text size is how you can make your website more accessible.
How do you design a website for those who cannot see? By making your website screen reader compatible your customers will have a better experience. Making your website screen reader compatible is another way you can make your website more accessible. How do you make your website text reader capable?
To make your website screen reader compatible you will need to make sure you establish hierarchy. Your title should use the heading 1 tag. Also, your sub headers should be in headings 2 and below. Make sure your body text is in the paragraph section.
<h1> for title
<h2> for sub headers
<p> for paragraphs
If your website has images it is a good practice to provide alternate text. Screen readers cannot read images. Instead they will read the alternate text. Your alternate text should be a brief description about the image it is for.
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